Help

Top things to do in London

Experience the best of Twist Museum London

Step into a world of perception-based experiences at Twist Museum in London, where every room challenges how you see reality. Get access to 80+ interactive illusion zones, from mind-bending optical effects to hands-on installations designed for photos, play, and discovery unlike anything else.
4.7/5
7,584 travellers from around the world love this
Slide 1 of 19, Guest in a rabbit costume at Twist Museum London, surrounded by mirrored reflections.
Guest in a rabbit costume at Twist Museum London, surrounded by mirrored reflections.
Guests enjoying mirror reflections at the Twist Museum in London.
Guests interacting in a blue optical illusion room at the Twist Museum, London.
Guests interacting with giant sneaker art at Twist Museum in London.
Guests exploring colorful mirrored exhibits at the Twist Museum in London.
Guests interacting with a rabbit character at the Twist Museum in London.
Guests interacting with colorful umbrella display at Twist Museum, London.
Children enjoying colorful archway at Twist Museum, London.
Guests viewing neon light display at Twist Museum, London.
Visitors exploring colorful geometric hallway at Twist Museum, London.
Person in rabbit costume with umbrella at Twist Museum, London, surrounded by colorful umbrellas.
Guests exploring colorful arches at the Twist Museum in London.
Guests interacting with optical illusions at the Twist Museum in London.
Guests interacting with digital displays at the Twist Museum in London.
Guests interacting with optical illusions at the Twist Museum in London.
Guests interacting with digital displays at the Twist Museum in London.
Guests interacting with mirrors at the Twist Museum in London.
Guests exploring optical illusion room at Twist Museum, London.
Visitors exploring vibrant, mirrored hallway at Twist Museum with playful reflections.

Twist Museum Entry Ticket

Explore at your pace

  • Step into a world of interactive art where you become part of every installation, turning a museum visit into an experience you shape yourself at Twist Museum.

  • Explore over 80 immersive illusions designed to challenge perception and reveal how reality shifts depending on the way you see it.

  • Walk through interactive environments, experience mind-bending visual effects, and capture perspective-distorting photos unlike anywhere else in London.

  • Complete your visit by creating a personalised 3D hologram image, giving you a unique keepsake to remember the experience.

  • Did you know? “TWIST” stands for “The Way I See Things,” reflecting the museum’s central idea that everyone experiences and interprets the world differently.

More details

  • Step into a world of interactive art where you become part of every installation, turning a museum visit into an experience you shape yourself at Twist Museum.

  • Explore over 80 immersive illusions designed to challenge perception and reveal how reality shifts depending on the way you see it.

  • Walk through interactive environments, experience mind-bending visual effects, and capture perspective-distorting photos unlike anywhere else in London.

  • Complete your visit by creating a personalised 3D hologram image, giving you a unique keepsake to remember the experience.

  • Did you know? “TWIST” stands for “The Way I See Things,” reflecting the museum’s central idea that everyone experiences and interprets the world differently.

from
£26
Slide 1 of 11, Guests exploring immersive art installations at the Twist Museum in London.
Guests exploring immersive art installations at the Twist Museum in London.
Guests viewing Van Gogh's 'Starry Night' at Frameless London exhibit.
Visitors exploring immersive art installation at Frameless London.
Guests interacting with giant sneaker art at Twist Museum in London.
Guests interacting in a blue optical illusion room at the Twist Museum, London.
Visitors viewing immersive stormy sea art at Frameless London exhibit.
Visitors viewing Vesuvius eruption at Frameless Immersive experience.
Visitors viewing immersive ocean art installation at Frameless London.
Guests enjoying mirror reflections at the Twist Museum in London.
Guest in a rabbit costume at Twist Museum London, surrounded by mirrored reflections.
Guests interacting with digital displays at the Twist Museum in London.

Combo (Save 3%): Frameless London Immersive Art Experience & Twist Museum Entry Ticket

Explore at your pace

  • Get the best out of two hands-on art experiences in one ticket—walk through galleries at Frameless, then explore illusions at Twist Museum.

  • Step into Frameless London with access to four galleries plus seasonal events when available.

  • Explore Beyond Reality for dreamlike visuals, Colour in Motion for Van Gogh motion art, The World Around Us for urban scenes, and Art of Abstraction where colour and form dominate.

  • For a different experience, step into Twist Museum with access to 80+ illusion rooms and exhibits you can touch, feel, and explore in one setting.

  • Walk through mind-bending visual effects, capture perspective-distorting photos, and end your visit with a personalised 3D hologram image to take home as a keepsake.

More details

  • Get the best out of two hands-on art experiences in one ticket—walk through galleries at Frameless, then explore illusions at Twist Museum.

  • Step into Frameless London with access to four galleries plus seasonal events when available.

  • Explore Beyond Reality for dreamlike visuals, Colour in Motion for Van Gogh motion art, The World Around Us for urban scenes, and Art of Abstraction where colour and form dominate.

  • For a different experience, step into Twist Museum with access to 80+ illusion rooms and exhibits you can touch, feel, and explore in one setting.

  • Walk through mind-bending visual effects, capture perspective-distorting photos, and end your visit with a personalised 3D hologram image to take home as a keepsake.

from Original price£55.51
£53.84

3% off

Slide 1 of 11, Guests exploring interactive exhibits at the Twist Museum in London.
Guests exploring interactive exhibits at the Twist Museum in London.
Guests enjoying mirror reflections at the Twist Museum in London.
Guests interacting in a blue optical illusion room at the Twist Museum, London.
Visitors posing with a wax figure at Madame Tussauds, part of the Harry Potter™ Warner Bros. Studio Tour combo.
Wax figures of British royals in regal attire at Madame Tussauds London.
Guests exploring colorful mirrored exhibits at the Twist Museum in London.
Guests interacting with giant sneaker art at Twist Museum in London.
Guest in a rabbit costume at Twist Museum London, surrounded by mirrored reflections.
Visitors interacting with Ed Sheeran wax figure at Madame Tussauds London.
Beyonce wax figure with visitors at Madame Tussauds London.
Wax figure of a celebrity at Madame Tussauds London with three visitors posing.

Combo (Save 3%): Twist Museum and Madame Tussauds London Advanced Entry Experience

Explore at your pace

  • Get better value on two interactive London attractions in one booking: Madame Tussauds London and Twist Museum.

  • Step into Twist Museum and enjoy access to 80+ exhibits and illusion rooms, plus the chance to create a personalised 3D hologram image.

  • Touch, feel, and interact as you move through immersive environments, experience mind-bending visual effects, and capture perspective-distorting photos unique to London.

  • For a one-of-a-kind experience, head into Madame Tussauds London and come face-to-face with 150+ celebrities in lifelike wax form.

  • Snap photos with famous personalities, ride the Spirit of London in a classic black cab, and experience the Marvel Universe 4D cinema.

More details

  • Get better value on two interactive London attractions in one booking: Madame Tussauds London and Twist Museum.

  • Step into Twist Museum and enjoy access to 80+ exhibits and illusion rooms, plus the chance to create a personalised 3D hologram image.

  • Touch, feel, and interact as you move through immersive environments, experience mind-bending visual effects, and capture perspective-distorting photos unique to London.

  • For a one-of-a-kind experience, head into Madame Tussauds London and come face-to-face with 150+ celebrities in lifelike wax form.

  • Snap photos with famous personalities, ride the Spirit of London in a classic black cab, and experience the Marvel Universe 4D cinema.

from Original price£53
£51.41

3% off

Pro tips to help you make a pick

Plan your visit early in the day or later in the afternoon to enjoy a slightly quieter experience, as Twist Museum can get busy during peak midday hours, especially on weekends and school holidays.

The experience is fully self-paced, so spending extra time in interactive zones enhances enjoyment.Allow extra time for photo stops, as many illusion rooms are designed for interactive photography with marked positions that help you get the best visual effects and perspective shots.

Photography works best when following marked floor positions inside installations.Move at a steady pace through the experience, but don’t rush—some installations reveal different effects depending on how long you engage with them or how you change your viewing angle.

Weekdays are generally quieter than weekends, especially in the morning.Be ready for low-light environments in certain rooms, as lighting is intentionally controlled to enhance optical illusions and create more immersive visual effects.

Allow extra time during peak holiday periods as entry slots can get busy.Keep your group together in busier sections, as the immersive layouts and narrow illusion spaces can make it easy to get separated during peak visiting hours.

Similar things to do in London

About Twist Museum

Explore Twist Museum, a standout immersive attraction in central London featuring 80+ illusion-based installations. Each space blends art, science, and perception in unexpected ways, creating a constantly changing environment designed for exploration and interaction.

Address248 Oxford St, London W1C 1DH, UK
Also known asTwist Museum
Year opened2022
Visitors per year250000
Expected wait time - Standard30-60 mins (Peak), 0-30 mins (Off Peak)

Did you know?

Twist Museum opened in 2022 as part of a new wave of interactive illusion-based museums focused on perception and sensory science.

It is located directly on Oxford Street near Oxford Circus, one of London’s busiest retail and tourism corridors.

The museum features a one-way flow system that guides visitors through curated illusion zones in a structured sequence.

Many installations include marked photo points indicating optimal positions for capturing optical effects.

Lighting conditions in certain rooms are intentionally controlled or low to enhance illusion intensity and sensory impact.

Why visit Twist Museum?

Immersive illusion environments

Walk through rooms where perspective shifts completely—floors tilt, walls distort, and spaces transform, creating surreal, photo-ready moments that challenge perception in unexpected ways.

Hands-on interactive experiences

Many installations respond to touch and movement, allowing visitors to actively manipulate illusions rather than simply observe them, making the experience highly engaging.

Strong visual storytelling

Each room is designed to play with light, colour, and geometry, producing striking visual effects ideal for photography and social sharing.

Light educational layer

Exhibits subtly introduce ideas from psychology and visual science, explaining how perception can be influenced by the brain.

Fun for all ages

The museum balances entertainment and curiosity, making it suitable for families, groups, and solo exploration alike. 

Plan your visit

Main Entrance (Oxford Street Entrance)

The museum is accessed directly from Oxford Street, with a clearly marked street-level entrance near Oxford Circus. This entrance serves all visitors, including individuals, families, and groups, with no separate gate allocation required. The entry is fully step-free, making it accessible for wheelchair users and those with limited mobility. As the experience is self-guided and continuous, entry is managed in timed intervals to help control flow and reduce crowding at peak hours.

Browse by themes

Musicals in London
Landmarks in London
Day Trips From London
Combos Tickets in London
Thames River Cruise
Plays in London
Museums in London
Hop-on Hop-off Tours London
Guided Tours in London

What our guests say

Shalala A

United Kingdom
Solo
3 weeks ago

+2 more

My friends and I enjoyed Madame Tussaud's so much! Wr took so many nice pics! Every figure is incredible, some are like alive. I love my pics with the Princess Diana, One Directoon and James Bond guys most of all. Thank you for this amazing experience! I will recommend you to everyone I know 🥰

Combo: Twist Museum and Madame Tussauds London Advanced Entry Experience

Marie M

Solo
3 weeks ago

+7 more

An incredible experience! The museum is magnificent and features a very diverse and captivating collection of statues. There’s even a Jumanji-themed movie theater and an attraction set in a London taxi!

Combo: Twist Museum and Madame Tussauds London Advanced Entry Experience

Sarah W

United Kingdom
Group
3 weeks ago

+1 more

Easy to find. Staff friendly. Very enjoyable experience. Take your time to relax and unwind. Brings artwork more alive. You feel it. Fantastic for all ages. Kids can move around freely to make the artwork move underfoot. The storm and rain scenes make you feel you are there. The violinist is bought to life. Each and every scene, you feel

Combo: Frameless London Immersive Art Experience & Twist Museum Entry Ticket

Sally-anne V

Couple
Jul 2026
From the very start of our experience at Frameless London, it was wonderful. The venue is beautiful, spacious, and calming. We had lunch in the cafe first, the staff were lovely, helpful and courteous and the food was delicious. Ample comfy seating too. The galleries were awesome, imersive, beautiful and mindblowing. Each room had plenty of space to appreciate the experiences, and the accompanying music was just wonderful. We never felt rushed or crowded at all. I would highly reccomend this experience to anyone. 10/10.

Combo: Frameless London Immersive Art Experience & Twist Museum Entry Ticket

Wendy J

United Kingdom
Family
2 weeks ago
Ease of booking tickets for twist is a no brainer. I chose twist over the other similiar experiences available in London for my 13 year old niece and i as it appeared to have the best reviews .we were not disappointed . Absolute brain melting amazing place with lovely friendly staff.added bonus lockers available (free to use) so you can go totally hands free .gift shop had lots of choice too .definately going on our to do list again !

Twist Museum Entry Ticket

Nearby cities to explore

See all