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Experience the best of Twist Museum London

Step into a world of perception-based experiences at Twist Museum in London, where every room challenges how you see reality. Get access to 80+ interactive illusion zones, from mind-bending optical effects to hands-on installations designed for photos, play, and discovery unlike anything else.
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Slide 1 of 19, Guest in a rabbit costume at Twist Museum London, surrounded by mirrored reflections.
Guest in a rabbit costume at Twist Museum London, surrounded by mirrored reflections.

Twist Museum Entry Ticket

Explore at your pace

  • Step into a world of interactive art where you become part of every installation, turning a museum visit into an experience you shape yourself at Twist Museum.

  • Explore over 80 immersive illusions designed to challenge perception and reveal how reality shifts depending on the way you see it.

  • Walk through interactive environments, experience mind-bending visual effects, and capture perspective-distorting photos unlike anywhere else in London.

  • Complete your visit by creating a personalised 3D hologram image, giving you a unique keepsake to remember the experience.

  • Did you know? “TWIST” stands for “The Way I See Things,” reflecting the museum’s central idea that everyone experiences and interprets the world differently.

More details

  • Step into a world of interactive art where you become part of every installation, turning a museum visit into an experience you shape yourself at Twist Museum.

  • Explore over 80 immersive illusions designed to challenge perception and reveal how reality shifts depending on the way you see it.

  • Walk through interactive environments, experience mind-bending visual effects, and capture perspective-distorting photos unlike anywhere else in London.

  • Complete your visit by creating a personalised 3D hologram image, giving you a unique keepsake to remember the experience.

  • Did you know? “TWIST” stands for “The Way I See Things,” reflecting the museum’s central idea that everyone experiences and interprets the world differently.

from
£26
Slide 1 of 11, Guests exploring immersive art installations at the Twist Museum in London.
Guests exploring immersive art installations at the Twist Museum in London.

Combo (Save 3%): Frameless London Immersive Art Experience & Twist Museum Entry Ticket

Explore at your pace

  • Get the best out of two hands-on art experiences in one ticket—walk through galleries at Frameless, then explore illusions at Twist Museum.

  • Step into Frameless London with access to four galleries plus seasonal events when available.

  • Explore Beyond Reality for dreamlike visuals, Colour in Motion for Van Gogh motion art, The World Around Us for urban scenes, and Art of Abstraction where colour and form dominate.

  • For a different experience, step into Twist Museum with access to 80+ illusion rooms and exhibits you can touch, feel, and explore in one setting.

  • Walk through mind-bending visual effects, capture perspective-distorting photos, and end your visit with a personalised 3D hologram image to take home as a keepsake.

More details

  • Get the best out of two hands-on art experiences in one ticket—walk through galleries at Frameless, then explore illusions at Twist Museum.

  • Step into Frameless London with access to four galleries plus seasonal events when available.

  • Explore Beyond Reality for dreamlike visuals, Colour in Motion for Van Gogh motion art, The World Around Us for urban scenes, and Art of Abstraction where colour and form dominate.

  • For a different experience, step into Twist Museum with access to 80+ illusion rooms and exhibits you can touch, feel, and explore in one setting.

  • Walk through mind-bending visual effects, capture perspective-distorting photos, and end your visit with a personalised 3D hologram image to take home as a keepsake.

from Original price£55.51
£53.84

3% off

Slide 1 of 11, Guests exploring interactive exhibits at the Twist Museum in London.
Guests exploring interactive exhibits at the Twist Museum in London.

Combo (Save 3%): Twist Museum and Madame Tussauds London Advanced Entry Experience

Explore at your pace

  • Get better value on two interactive London attractions in one booking: Madame Tussauds London and Twist Museum.

  • Step into Twist Museum and enjoy access to 80+ exhibits and illusion rooms, plus the chance to create a personalised 3D hologram image.

  • Touch, feel, and interact as you move through immersive environments, experience mind-bending visual effects, and capture perspective-distorting photos unique to London.

  • For a one-of-a-kind experience, head into Madame Tussauds London and come face-to-face with 150+ celebrities in lifelike wax form.

  • Snap photos with famous personalities, ride the Spirit of London in a classic black cab, and experience the Marvel Universe 4D cinema.

More details

  • Get better value on two interactive London attractions in one booking: Madame Tussauds London and Twist Museum.

  • Step into Twist Museum and enjoy access to 80+ exhibits and illusion rooms, plus the chance to create a personalised 3D hologram image.

  • Touch, feel, and interact as you move through immersive environments, experience mind-bending visual effects, and capture perspective-distorting photos unique to London.

  • For a one-of-a-kind experience, head into Madame Tussauds London and come face-to-face with 150+ celebrities in lifelike wax form.

  • Snap photos with famous personalities, ride the Spirit of London in a classic black cab, and experience the Marvel Universe 4D cinema.

from Original price£53
£51.41

3% off

Pro tips to help you make a pick

Plan your visit early in the day or later in the afternoon to enjoy a slightly quieter experience, as Twist Museum can get busy during peak midday hours, especially on weekends and school holidays.

The experience is fully self-paced, so spending extra time in interactive zones enhances enjoyment.Allow extra time for photo stops, as many illusion rooms are designed for interactive photography with marked positions that help you get the best visual effects and perspective shots.

Photography works best when following marked floor positions inside installations.Move at a steady pace through the experience, but don’t rush—some installations reveal different effects depending on how long you engage with them or how you change your viewing angle.

Weekdays are generally quieter than weekends, especially in the morning.Be ready for low-light environments in certain rooms, as lighting is intentionally controlled to enhance optical illusions and create more immersive visual effects.

Allow extra time during peak holiday periods as entry slots can get busy.Keep your group together in busier sections, as the immersive layouts and narrow illusion spaces can make it easy to get separated during peak visiting hours.

Similar things to do in London

About Twist Museum

Explore Twist Museum, a standout immersive attraction in central London featuring 80+ illusion-based installations. Each space blends art, science, and perception in unexpected ways, creating a constantly changing environment designed for exploration and interaction.

Address248 Oxford St, London W1C 1DH, UK
Also known asTwist Museum
Year opened2022
Visitors per year250000
Expected wait time - Standard30-60 mins (Peak), 0-30 mins (Off Peak)

Did you know?

Twist Museum opened in 2022 as part of a new wave of interactive illusion-based museums focused on perception and sensory science.

It is located directly on Oxford Street near Oxford Circus, one of London’s busiest retail and tourism corridors.

The museum features a one-way flow system that guides visitors through curated illusion zones in a structured sequence.

Many installations include marked photo points indicating optimal positions for capturing optical effects.

Lighting conditions in certain rooms are intentionally controlled or low to enhance illusion intensity and sensory impact.

Why visit Twist Museum?

Immersive illusion environments

Walk through rooms where perspective shifts completely—floors tilt, walls distort, and spaces transform, creating surreal, photo-ready moments that challenge perception in unexpected ways.

Hands-on interactive experiences

Many installations respond to touch and movement, allowing visitors to actively manipulate illusions rather than simply observe them, making the experience highly engaging.

Strong visual storytelling

Each room is designed to play with light, colour, and geometry, producing striking visual effects ideal for photography and social sharing.

Light educational layer

Exhibits subtly introduce ideas from psychology and visual science, explaining how perception can be influenced by the brain.

Fun for all ages

The museum balances entertainment and curiosity, making it suitable for families, groups, and solo exploration alike. 

Plan your visit

Main Entrance (Oxford Street Entrance)

The museum is accessed directly from Oxford Street, with a clearly marked street-level entrance near Oxford Circus. This entrance serves all visitors, including individuals, families, and groups, with no separate gate allocation required. The entry is fully step-free, making it accessible for wheelchair users and those with limited mobility. As the experience is self-guided and continuous, entry is managed in timed intervals to help control flow and reduce crowding at peak hours.

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What our guests say

Daniel T

Couple
6 days ago
I really liked my visit to the Madame Tussauds museum in London. It was magical, with two minor drawbacks though: the statues of Obama and Michael Jackson aren't completely successful. I was also surprised to discover that both attractions were included in the ticket price. An overall great experience! I really enjoyed my visit to Madame Tussauds in London. It was magical, although there were two minor drawbacks: the Obama and Michael Jackson wax figures weren't entirely convincing. I was also surprised to discover that both attractions were included in the ticket price. Overall, a very good experience!

Combo: Twist Museum and Madame Tussauds London Advanced Entry Experience

Styliani G

Greece
Solo
Last week

+3 more

An unforgettable experience at Madame Tussauds London! I visited on my own, but the immersive atmosphere made me feel like I had company the entire time. Every room had its own unique vibe, and each one was better than the last! From feeling like a Hollywood star surrounded by familiar faces, to stepping into the world of the British Royal Family, there was so much to explore. 👑 My absolute favorite was the little train ride through London’s history — such a fun and unexpected highlight! The serial killers section was fascinating, and the superheroes room was amazing, especially seeing Captain America… my forever crush! 🦸‍♂️❤️ Hands down, one of the most fun and interactive museums I’ve ever visited. Whether you’re going solo or with friends, I couldn’t recommend it more! ✨

Combo: Twist Museum and Madame Tussauds London Advanced Entry Experience

Julie N

United Kingdom
Couple
Last week
Easy to find.Loved it .Wouldn't stop smiling. It's beautifully done with the music perfect. Would highly recommend it to any age.

Combo: Frameless London Immersive Art Experience & Twist Museum Entry Ticket

Regina K

United Kingdom
Couple
Sep 2026

+2 more

A truly immersive experience! ✨🎨 Frameless was definitely a highlight of our day out in London. I absolutely loved being completely immersed in the paintings — seeing the artwork come alive all around you was magical and such a different way to experience art. We had a wonderful time and I would definitely recommend it as something a little different to do in London. My only small suggestion would be to dim some of the spotlights within the rooms. At times they felt a little bright, and I think the colours and artwork would be even more vibrant and atmospheric without quite so much additional light. Overall, a fantastic experience and one I’m really glad we did! 💫

Combo: Frameless London Immersive Art Experience & Twist Museum Entry Ticket

Caroline H

United Kingdom
Couple
3 weeks ago
Just wanted to do something different, we had a fantastic time, very enjoyable. Loads of things to do and see.. and was able to interact with everything.. and we had loads of fun and laughs best thing is I would say its great gor all ages.. great way to spend a couple of hours

Twist Museum Entry Ticket

Carol J

United Kingdom
Couple
3 weeks ago
Easy Admission. Enjoyed all the different aspects of the museum and being able to participate in activities rather than just looking

Twist Museum Entry Ticket

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