Experience the best of Van Gogh: The Immersive Experience
Step into the vibrant world of Vincent Van Gogh as his masterpieces come to life around you through 360-degree digital projections, a unique virtual reality journey, and atmospheric soundscapes. This immersive exhibition offers a truly unforgettable way to experience the genius of the Dutch artist.
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About Van Gogh - London
Van Gogh: The Immersive Experience is a standout in London’s art and museum collection, offering a dynamic alternative to traditional galleries. Perfect for those seeking interactive, family-friendly, and visually stunning experiences, it’s a must-visit for anyone exploring the city’s vibrant creative scene.
Did you know?
The exhibition features over 200 animated images of Van Gogh’s paintings, projected across a 17,000-square-foot venue.
The VR experience, 'Walk with Van Gogh,' lets visitors step inside scenes like Bedroom in Arles and Starry Night Over the Rhône.
No original Van Gogh paintings are displayed, but every artwork is a high-quality digital reproduction or print.
Since its debut in 2017, the immersive franchise has welcomed over 5 million visitors worldwide.
One projection cycle hides Van Gogh’s ear within drifting cloud formations, rewarding sharp eyed spotters with free merch and sparking playful ear hunts that only a few visitors solve each hour.
Why visit Van Gogh - London?
Plan your visit
Main entrance (Commercial Street)
The sole public entrance is located at 106 Commercial Street, E1 6LZ, directly across from Old Spitalfields Market. Look for the exhibition signage on the street-facing facade. Entry is step-free from the pavement, but please note that inside, the venue spans three floors with some steep stairs and limited lift access. Wheelchair users can access the ground floor galleries, but upper levels (including the VR area) may have restricted accessibility. There is no dedicated cloakroom, and prams/pushchairs are not permitted due to space constraints.
- Regular hours: Hours vary by day. Typical London pop ups run Monday, Wednesday, and Thursday from 10:00am to 8:00pm; Friday from 10am to 9pm; Saturday from 9:00am to 9pm; and Sunday from 9:00am to 7:00pm. Tuesday is often closed.
- Last entry: Final admission is usually one hour before closing, with visits scheduled in 90 minute timed slots.
- Special hours/closures: Opening times may change for maintenance, private events, or seasonal schedules. Major holidays such as Christmas Day and New Year’s Day are typically closed. Always check your ticket and the official website for the latest updates.
Souvenir shop
A souvenir shop is available at the exit, offering Van Gogh-themed posters, prints, and gifts.
Toilets
Toilets are available on site for visitor use.
Wheelchair accessible
The venue is partially wheelchair accessible. Some areas, including the VR experience, may not be accessible due to stairs.
Flash photography
Flash photography is not permitted anywhere inside the exhibition.
Outside food and drinks
Outside food and drinks are not allowed inside the venue. Only bottled water may be permitted at staff discretion.
Smoking
Smoking is not allowed inside the venue.
Guests on a wheelchair
The venue is partially wheelchair accessible, but some areas (including the VR section) have limited access due to stairs and lack of lifts.
Guests with mobility issues
Guests with mobility issues should note that the building has steep stairs and limited lift access. Some sections may be difficult to access. Pushchairs and prams are not allowed inside the exhibition due to limited space.
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