Help

Experience the best of Heineken Experience

Go behind the scenes of the world’s most famous brewery with a live English presentation and an interactive, multilingual journey. Beyond the tasting, explore historic brewing halls and 4D exhibits, or upgrade for panoramic city views from the exclusive rooftop or seamless combo tours.
4.6/5
42,635 travellers from around the world love this
Slide 1 of 11, Heineken Brewery building in Amsterdam, view from above with cityscape.
Heineken Brewery building in Amsterdam, view from above with cityscape.
Copper brewing kettles inside the Heineken Experience in Amsterdam.
Heineken Experience bar with foam infusions display in Amsterdam.
Visitors taking a selfie inside the Heineken Experience brewery in Amsterdam.
Guests at Heineken Experience in Amsterdam enjoying interactive exhibits and tasting area.
Heineken Experience Amsterdam brewing ingredients display with water, barley, hops, and yeast.
Guests enjoying the Heineken Experience in Amsterdam with a vintage sign.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Guide welcoming visitors at Heineken Experience in Amsterdam.
Heineken Experience interactive exhibit with green bottles on display in Amsterdam.
Heineken Brewery building in Amsterdam with signage and clock.
Explore at your pace
  • Tour the Heineken Experience, hear the brand’s brewing story through a live English presentation, and enjoy one complimentary Heineken while taking in the brewery’s historic production spaces.

  • See the brewery’s highlights, hear from a live presenter, and enjoy one Heineken without overcomplicating your Amsterdam sightseeing plans.

  • Enhance your visit with rooftop access, canal cruising, multilingual audio, glass top boats, and two complimentary Heinekens for more.

More details
  • Tour the Heineken Experience, hear the brand’s brewing story through a live English presentation, and enjoy one complimentary Heineken while taking in the brewery’s historic production spaces.

  • See the brewery’s highlights, hear from a live presenter, and enjoy one Heineken without overcomplicating your Amsterdam sightseeing plans.

  • Enhance your visit with rooftop access, canal cruising, multilingual audio, glass top boats, and two complimentary Heinekens for more.

from
€19.95
Slide 1 of 10, Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Rooftop view from Heineken Experience in Amsterdam with cityscape and canal.
Guests interacting with a guide at the Heineken Experience in Amsterdam.
Tourists exploring interactive exhibits at Heineken Experience, Amsterdam.
Heineken Experience interior with Foam Infusions bar and green bottle display.
Guests with guide at brewing vat in Heineken Experience, Amsterdam.
Tourists smiling and pointing at Heineken Experience in Amsterdam.
Heineken Experience bar area with green lighting and "Cheers" sign in Amsterdam.
Heineken Experience building illuminated at night in Amsterdam.
Heineken Brewery building in Amsterdam with signage and clock.
Explore at your pace
  • Gain entry to Heineken’s original brewery in Amsterdam and see historic brewing equipment alongside exhibits explaining the brand’s long standing heritage.

  • Listen to a live English presentation explaining Heineken’s history, brewing process, and journey from a small Amsterdam brewery to global brand.

  • Upgrade your visit with one or two chilled Heinekens, rooftop views, a one hour canal cruise, multilingual audio, or a glass top boat ride.

More details
  • Gain entry to Heineken’s original brewery in Amsterdam and see historic brewing equipment alongside exhibits explaining the brand’s long standing heritage.

  • Listen to a live English presentation explaining Heineken’s history, brewing process, and journey from a small Amsterdam brewery to global brand.

  • Upgrade your visit with one or two chilled Heinekens, rooftop views, a one hour canal cruise, multilingual audio, or a glass top boat ride.

from
€24.95
Slide 1 of 11, Heineken Brewery and Xtracold Icebar entrances in Amsterdam.
Heineken Brewery and Xtracold Icebar entrances in Amsterdam.
Tourists with guide at Heineken Experience entrance in Amsterdam.
Heineken Experience interior with Foam Infusions bar and green bottle display.
Group enjoying drinks at Icebar Amsterdam, wearing jackets and gloves, with ice wall backdrop.
Bar scene at Icebar Amsterdam with patrons enjoying drinks.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Guests interacting with a guide at the Heineken Experience in Amsterdam.
Guests exploring brewing equipment at the Heineken Experience.
Patrons enjoying drinks at Icebar Amsterdam with vibrant lighting and nautical decor.
Ice sculptures of a pirate and polar bear at Xtracold Icebar experience.
Amsterdam Icebar sign in icy surroundings.
Explore at your pace
  • Save 10% and bypass the city's longest bar queues by pairing Amsterdam’s historic original brewery with its famous sub-zero ice lounge.

  • Access the 1867 brewery at the Heineken Experience for a self-guided circuit featuring a live English presentation, interactive 4D exhibits, and two included Heinekens.

  • Enjoy skip-the-line entry to the -10°C ice lounge at Xtracold Icebar Amsterdam, including thermal clothing and three drinks served in glasses made entirely of ice.

  • Coordinate your social schedule with one mobile-ready ticket that manages brewery access and priority entry to the frozen art lounge.

  • Use your single digital booking to visit both attractions on the same day or spread the experiences across separate dates to suit your own pace.

More details
  • Save 10% and bypass the city's longest bar queues by pairing Amsterdam’s historic original brewery with its famous sub-zero ice lounge.

  • Access the 1867 brewery at the Heineken Experience for a self-guided circuit featuring a live English presentation, interactive 4D exhibits, and two included Heinekens.

  • Enjoy skip-the-line entry to the -10°C ice lounge at Xtracold Icebar Amsterdam, including thermal clothing and three drinks served in glasses made entirely of ice.

  • Coordinate your social schedule with one mobile-ready ticket that manages brewery access and priority entry to the frozen art lounge.

  • Use your single digital booking to visit both attractions on the same day or spread the experiences across separate dates to suit your own pace.

from Original price€42.45
€40.33

5% off

Slide 1 of 11, Heineken Experience tour guide pouring beer, Heineken brewery and canal cruise in Amsterdam.
Heineken Experience tour guide pouring beer, Heineken brewery and canal cruise in Amsterdam.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
People pouring beer at Heineken brewery in Amsterdam.
Luxury open boat with drinks cruising Amsterdam canals near historic ship and museum.
Guests toasting with beer on the Heineken Flagship Canal Cruise in Amsterdam.
Guide welcoming visitors at Heineken Experience in Amsterdam.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Heineken Experience guest holding a beer glass in Amsterdam.
Guests enjoying drinks on the Heineken Flagship Canal Cruise in Amsterdam.
Guests toasting with Heineken bottles on Amsterdam canal cruise.
Guests toasting with beer on the Heineken Flagship Canal Cruise in Amsterdam.
1 hr - 1 hr 30 mins
  • Enjoy Amsterdam’s brewing heritage at the Heineken Experience, followed by a social canal cruise aboard the official Heineken Flagship.

  • Follow Heineken’s brewing story through the 1867 brewery, with interactive displays, live English commentary, 4D experiences, and one beer.

  • Relax aboard the Heineken Flagship for a 1 hour canal cruise with live skipper commentary and a complimentary drink.

  • Keep your itinerary flexible by visiting the brewery and cruise together or scheduling them on different days.

More details
  • Enjoy Amsterdam’s brewing heritage at the Heineken Experience, followed by a social canal cruise aboard the official Heineken Flagship.

  • Follow Heineken’s brewing story through the 1867 brewery, with interactive displays, live English commentary, 4D experiences, and one beer.

  • Relax aboard the Heineken Flagship for a 1 hour canal cruise with live skipper commentary and a complimentary drink.

  • Keep your itinerary flexible by visiting the brewery and cruise together or scheduling them on different days.

from Original price€45.90
€43.60

5% off

Slide 1 of 11, Heineken brewery tour and Johan Cruijff ArenA field view in Amsterdam.
Heineken brewery tour and Johan Cruijff ArenA field view in Amsterdam.
Tourists brewing beer at Heineken Experience in Amsterdam brewery.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Visitors on Johan Cruijff ArenA Classic Tour wearing lanyards, near stadium seating.
Press room at Johan Cruijff ArenA with Ajax branding, part of the Classic Tour experience.
Guide welcoming visitors at Heineken Experience in Amsterdam.
Visitors enjoying a tour inside the Heineken brewery, Amsterdam.
Guests enjoying the Heineken Experience in Amsterdam with a vintage sign.
Visitor examining trophies at Johan Cruijff ArenA Classic Tour exhibit.
Visitors observing football player photos at Johan Cruijff ArenA tour.
Johan Cruijff ArenA interior with empty red seats and field, Amsterdam.
Explore at your pace
  • Save 17% and experience Amsterdam’s modern icons by pairing the home of Ajax football with a self-paced journey through the city’s historic original brewery.

  • At the Johan Cruijff ArenA, explore the dressing rooms, player tunnel, and pitch-side dugouts on a self-guided stadium tour, including access to the Ajax Gallery of Fame.

  • Access the 1867 brewery at the Heineken Experience for an interactive circuit featuring a live English presentation, 4D exhibits, and two included Heinekens at the bar.

  • Use your single digital booking to visit both sites on the same day or spread the experiences across separate dates to suit your own pace.

More details
  • Save 17% and experience Amsterdam’s modern icons by pairing the home of Ajax football with a self-paced journey through the city’s historic original brewery.

  • At the Johan Cruijff ArenA, explore the dressing rooms, player tunnel, and pitch-side dugouts on a self-guided stadium tour, including access to the Ajax Gallery of Fame.

  • Access the 1867 brewery at the Heineken Experience for an interactive circuit featuring a live English presentation, 4D exhibits, and two included Heinekens at the bar.

  • Use your single digital booking to visit both sites on the same day or spread the experiences across separate dates to suit your own pace.

from Original price€47.45
€39.38

17% off

Slide 1 of 11, Heineken Experience building and Moco Museum artwork in Amsterdam.
Heineken Experience building and Moco Museum artwork in Amsterdam.
Tourists with guide at Heineken Experience entrance in Amsterdam.
Copper brewing kettles inside the Heineken Experience in Amsterdam.
Moco Museum exterior in Amsterdam, showcasing Banksy and Dalí exhibits.
Tourists viewing colorful light installation at Moco Museum, Amsterdam, with Banksy artworks.
Heineken Experience interior with Foam Infusions bar and green bottle display.
Guests at Heineken Experience in Amsterdam enjoying interactive exhibits and tasting area.
Heineken Store interior with merchandise display and branded items.
Hand holding a small sculpture by Frankey at Moco Amsterdam's Planet Positive Disruption exhibit.
Colorful light installation with reflections at Moco Amsterdam.
Tourists taking a selfie at Moco Museum in Amsterdam, with a "Person of the Year" mirror exhibit.
1 hr - 1 hr 30 mins
  • Save 23% on Amsterdam’s premier modern culture pairing by combining the city’s original historic brewery with its most popular boutique art museum.

  • Access the full collection of modern and contemporary art at Moco Museum Amsterdam, including digital immersive rooms and the outdoor sculpture garden.

  • Explore the 1867 brewery at the Heineken Experience via an interactive tour featuring a live English presentation, 4D exhibits, and two included Heinekens.

  • Pair these landmarks located just a 10-minute walk apart in the Museum District, making it easy to visit both in a single morning or afternoon.

  • Use your single digital booking to visit both sites on the same day or spread the experiences across separate dates to suit your pace.

More details
  • Save 23% on Amsterdam’s premier modern culture pairing by combining the city’s original historic brewery with its most popular boutique art museum.

  • Access the full collection of modern and contemporary art at Moco Museum Amsterdam, including digital immersive rooms and the outdoor sculpture garden.

  • Explore the 1867 brewery at the Heineken Experience via an interactive tour featuring a live English presentation, 4D exhibits, and two included Heinekens.

  • Pair these landmarks located just a 10-minute walk apart in the Museum District, making it easy to visit both in a single morning or afternoon.

  • Use your single digital booking to visit both sites on the same day or spread the experiences across separate dates to suit your pace.

from Original price€43.90
€32.81

25% off

Slide 1 of 11, Visitors viewing Rembrandt's "Self-portrait as the Apostle Paul" and a brewery tour with copper vats.
Visitors viewing Rembrandt's "Self-portrait as the Apostle Paul" and a brewery tour with copper vats.
Rijksmuseum view from Amsterdam canal with bridge and trees.
Visitors exploring the library in the Rijksmuseum during a guided tour in Amsterdam.
Heineken Brewery building in Amsterdam with signage and clock.
Guests enjoying the Heineken Experience in Amsterdam with a vintage sign.
Visitors viewing 'The Night Watch' by Rembrandt at Rijksmuseum, Amsterdam.
Woman pouring milk in Vermeer's "The Milkmaid," c. 1660, with bread and pottery on the table.
Rijksmuseum 17th century gallery with paintings and sculptures on display.
Guide welcoming visitors at Heineken Experience in Amsterdam.
Heineken Experience bar with foam infusions display in Amsterdam.
Guests at Heineken Experience in Amsterdam enjoying interactive exhibits and tasting area.
Explore at your pace
  • Pair the artistic treasures of the Rijksmuseum with the interactive Heineken Experience, giving your Amsterdam day both culture and entertainment.

  • With full Rijksmuseum access, you can move freely between world famous masterpieces, historic collections, and rotating exhibitions throughout your visit.

  • The Heineken Experience takes you through brewing history, interactive exhibits, and a live English presentation, ending with a chilled Heineken.

More details
  • Pair the artistic treasures of the Rijksmuseum with the interactive Heineken Experience, giving your Amsterdam day both culture and entertainment.

  • With full Rijksmuseum access, you can move freely between world famous masterpieces, historic collections, and rotating exhibitions throughout your visit.

  • The Heineken Experience takes you through brewing history, interactive exhibits, and a live English presentation, ending with a chilled Heineken.

from Original price€44.95
€42.70

5% off

Slide 1 of 11, Van Gogh Museum exterior and Heineken Experience tour in Amsterdam.
Van Gogh Museum exterior and Heineken Experience tour in Amsterdam.
Van Gogh Museum exterior in Amsterdam with visitors walking nearby.
Van Gogh Museum Amsterdam bedroom exhibit with iconic yellow bed and chair.
Heineken Brewery building in Amsterdam with signage and clock.
Copper brewing kettles inside the Heineken Experience in Amsterdam.
Visitors viewing Van Gogh's Sunflowers painting in a museum.
Van Gogh's "The Potato Eaters" painting at Van Gogh Museum.
Van Gogh's self-portrait displayed at The Van Gogh Museum, Amsterdam.
Heineken Experience bar with foam infusions display in Amsterdam.
Guests enjoying the Heineken Experience in Amsterdam with a vintage sign.
Guests at Heineken Experience in Amsterdam enjoying interactive exhibits and tasting area.
Explore at your pace
  • Combine a reserved entry to the Van Gogh Museum with a self-guided tour of the historic Heineken brewery, including two drinks.

  • Van Gogh Museum: Timed-entry ticket bypassing standard lines for self-paced access to the entire permanent collection and temporary displays.

  • Heineken Experience: Entry to the original 1867 brewery with interactive exhibits, an English live presentation, and 2 freshly poured Heinekens.

  • Plan both visits on the same day by securing your required museum slot first and pairing it with an afternoon brewery entry.

More details
  • Combine a reserved entry to the Van Gogh Museum with a self-guided tour of the historic Heineken brewery, including two drinks.

  • Van Gogh Museum: Timed-entry ticket bypassing standard lines for self-paced access to the entire permanent collection and temporary displays.

  • Heineken Experience: Entry to the original 1867 brewery with interactive exhibits, an English live presentation, and 2 freshly poured Heinekens.

  • Plan both visits on the same day by securing your required museum slot first and pairing it with an afternoon brewery entry.

from Original price€46.95
€44.60

5% off

Slide 1 of 11, Amsterdam Light Festival canal cruise with illuminated arches at night.
Amsterdam Light Festival canal cruise with illuminated arches at night.
Canal cruise boat under illuminated bridge during Amsterdam Light Festival.
Illuminated bridge over canal during Amsterdam Light Festival cruise.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Heineken Experience bar with foam infusions display in Amsterdam.
Man pointing at illuminated canal view during Amsterdam Light Festival cruise.
Illuminated swan sculptures on Amsterdam canal during Light Festival cruise.
Silhouette of a person viewing illuminated art installation during Amsterdam Light Festival canal cruise.
Guide welcoming visitors at Heineken Experience in Amsterdam.
Copper brewing kettles inside the Heineken Experience in Amsterdam.
Guests enjoying the Heineken Experience in Amsterdam with a vintage sign.
1 hr 15 mins - 1 hr 30 mins
Audio guide
  • Cruise for 75 minutes along Amsterdam Light Festival’s official route, spotting more than 20 glowing artworks from a heated boat.

  • Walk through Heineken’s historic 1867 brewery, try interactive exhibits and a 4D ride, then enjoy one complimentary Heineken.

  • Get two of Amsterdam’s biggest winter attractions together, with 5% savings and an easy plan for afternoon and evening.

  • Pack both attractions into one exciting day, or visit them on separate dates whenever your Amsterdam itinerary allows.

  • Move easily from brewery to boat, with the Light Festival departure point only 10 minutes from Heineken Experience.

More details
  • Cruise for 75 minutes along Amsterdam Light Festival’s official route, spotting more than 20 glowing artworks from a heated boat.

  • Walk through Heineken’s historic 1867 brewery, try interactive exhibits and a 4D ride, then enjoy one complimentary Heineken.

  • Get two of Amsterdam’s biggest winter attractions together, with 5% savings and an easy plan for afternoon and evening.

  • Pack both attractions into one exciting day, or visit them on separate dates whenever your Amsterdam itinerary allows.

  • Move easily from brewery to boat, with the Light Festival departure point only 10 minutes from Heineken Experience.

from Original price€44.95
€42.70

5% off

Pro tips to help you make a pick

At the tasting session, adults receive two full glasses of Heineken lager. Take your time to enjoy the iconic beer and savor the experience.

Don't miss the chance to get a personalized bottle of Heineken. It's a unique and memorable keepsake from your visit.

The Heineken Experience is close to the Rijksmuseum and Van Gogh Museum. Plan your day to explore these attractions conveniently while in Amsterdam.

Before your visit, download the Heineken Experience app. It provides additional information and fun facts about the brewery in your preferred language, enhancing your experience.

Avoid the crowds by visiting early in the morning or on weekdays. The experience tends to get busy, especially in the afternoons and on weekends. Optimal timing ensures a more enjoyable visit.

About Heineken Experience

Uncover Heineken's rich brewing legacy at the Amsterdam Heineken Experience. Dive into the brand's 19th-century origins with an immersive tour of historic brewing rooms as you engage in hands-on brewing experiences, including virtual simulations. Explore modern facilities with a behind-the-scenes tour, showcasing cutting-edge technology with dynamic multimedia exhibits that bring Heineken's captivating story to life. Secure your tickets now for an informative and enjoyable visit!


AddressStadhouderskade 78, 1072 AE Amsterdam, Netherlands
Year opened1867
Founded byGerard Adriaan Heineken
Visitors per year1200000
Expected wait time - Standard0-30 mins (Peak), 0-30 mins (Off Peak)

Did you know?

The original brewing room still contains the massive copper boilers used in the 19th century, preserved perfectly to showcase the historical scale of production.

The Heineken "Star" on the bottle represents the four natural ingredients—water, malted barley, hops, and yeast—plus a fifth point representing the "unknown magic" of brewing.

The brewery functioned as the main production site for Heineken until 1988, when the company moved operations to a larger facility in Zoeterwoude to meet global demand.

Heineken, as a company, owns more than 170 beer brands worldwide, showcasing its influence in the global beer market.

The Heineken Experience is part of the European Route of Industrial Heritage, which presents 845 sites in 29 European countries.

Why visit Heineken Experience?

Rich brewing heritage

Discover Heineken's 19th-century origins, tracing the unique and captivating journey of one of the world's most renowned breweries.

Hands-On Brewing

Immerse yourself in the beer-making process, from traditional methods to virtual simulations, gaining a firsthand understanding of Heineken's craftsmanship.

Exclusive facility tour

Peek behind the scenes into Heineken's modern brewing facilities, exploring cutting-edge technology and innovation that shapes its production today.

Multimedia exploration

Engage with state-of-the-art displays, combining multimedia, sensory elements, and compelling storytelling for a dynamic and informative journey through Heineken's legacy.

Live tastings and activities

Enjoy a vibrant tasting session with freshly brewed Heineken beers, complemented by interactive activities that promise enjoyable memories, making your visit truly unforgettable.

Highlights

Plan your visit

Browse by themes

What our guests say

Saskia R

Couple
3 weeks ago
It was great to travel by tram, we hopped on and hopped off. Especially when the weather wasn't behaving! It was real easy!! Thanks GVB!!

Combo: Amsterdam GVB Public Transport Pass + Heineken® Experience Tickets

Jasmin A

Couple
3 weeks ago
The 3-Day GVB Pass was a fantastic choice for our trip to Amsterdam! For 72 hours, we had completely unlimited access to all public transportation in the city—whether tram, metro, or bus. The best part was the sheer spontaneity: you don’t have to worry at all about individual tickets or fare zones. After long walks along the canals, we could just hop on the nearest tram, quickly scan our ticket, and continue our journey stress-free. The process was absolutely hassle-free, and the trams were extremely punctual and clean. For anyone who wants to explore Amsterdam flexibly, stress-free, and without having to walk long distances, this pass is an absolute must-have. We’d definitely book it again for our next city trip!

Combo: Amsterdam GVB Public Transport Pass + Heineken® Experience Tickets

Emma W

Australia
Couple
3 weeks ago
Loved it! Beautiful way to spend a rainy Amsterdam morning, incredible collection of artwork - inspiring and joyful experience. Surrounding garden area and view from the top building a bonus. Would recommend to any visitors to Amsterdam.

Combo: Moco Museum Amsterdam + Heineken Experience Tickets

Alison S

United Kingdom
Group
Aug 2026
The staff were really friendly and helpful as you go around the experience. Happy to help take videos and pictures. A really fun time was had .

Combo: Moco Museum Amsterdam + Heineken Experience Tickets

Olena O

Netherlands
Solo
Aug 2026

+4 more

I got a lot of positive impressions. I especially liked the atmosphere and the opportunity to learn something new in an easy and pleasant environment. I definitely recommend visiting - a great place for an interesting and meaningful pastime!

Combo: Rijksmuseum + Heineken Experience Tickets

Inoshan C

United Kingdom
Family
Aug 2026

+2 more

The Rijksmuseum in Amsterdam is a wonderful museum. It’s beautifully clean, well organised, and the collection of paintings is absolutely stunning. There are so many incredible masterpieces to see, and the atmosphere makes the whole experience even more enjoyable. Definitely a must-visit when you’re in Amsterdam!

Combo: Rijksmuseum + Heineken Experience Tickets

Paloma S

Italy
Couple
Jul 2026

+2 more

Friendly staff, a wonderful and comprehensive tour, really good beer—I never would have imagined that beer was brewed that way

Heineken Experience Entry Tickets with Drinks

Denitsa K

Bulgaria
Couple
Jul 2026

+1 more

We had no expectations for both, but they were wow and 100% worth it. The Heineken experience blew our minds. 😁🤯 The Ice bar is really extremely cold 🥶, but you can survive 10-15 minutes. The drinks were very tasty.

Heineken Experience Entry Tickets with Drinks

Nearby cities to explore