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#6 out of 55 in Amsterdam

Heineken Experience Tickets

Go behind the scenes of the world’s most famous brewery with a live English presentation and an interactive, multilingual journey. Beyond the tasting, explore historic brewing halls and 4D exhibits, or upgrade for panoramic city views from the exclusive rooftop or seamless combo tours.
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Slide 1 of 7, Copper brewing kettles inside the Heineken Experience in Amsterdam.
Copper brewing kettles inside the Heineken Experience in Amsterdam.

Heineken Experience Tickets with 2 Drinks

Explore at your pace

  • Dive into the high-energy story of Heineken with a live presentation and a multisensory walkthrough of the legendary 1867 original brewery.

  • Explore the interactive world of Heineken through a live English presentation, a 4D ride, and a self-guided tour.

  • Discover the evolution of a global icon as you wander past historic brewing equipment, vintage advertisements, and the brewery’s original stables.

  • Conclude your brewery circuit in the social hub of the original building with two complimentary Heinekens or soft drinks included with your ticket.

  • Secure the ultimate Amsterdam day by upgrading to a 60-minute canal cruise or selecting rooftop access for 360-degree views of the city skyline with an extra Heineken.

More details

  • Dive into the high-energy story of Heineken with a live presentation and a multisensory walkthrough of the legendary 1867 original brewery.

  • Explore the interactive world of Heineken through a live English presentation, a 4D ride, and a self-guided tour.

  • Discover the evolution of a global icon as you wander past historic brewing equipment, vintage advertisements, and the brewery’s original stables.

  • Conclude your brewery circuit in the social hub of the original building with two complimentary Heinekens or soft drinks included with your ticket.

  • Secure the ultimate Amsterdam day by upgrading to a 60-minute canal cruise or selecting rooftop access for 360-degree views of the city skyline with an extra Heineken.

from
€24.95
Slide 1 of 10, Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.
Crowd enjoying sunset at Heineken Experience rooftop in Amsterdam.

Heineken Experience Tickets with Rooftop Access and 3 Drinks

Extended validity
1 more

  • Discover Heineken’s early brewing, ride the silo elevator, and peek into the Moutzolder room where ingredients were carefully stored.

  • Enjoy three included Heinekens while wandering the brewery and rooftop, letting the crisp drinks make your visit feel relaxed, fun, and memorable.

  • Here you also get an English-led presentation that walks you through the story for clarity.

  • Finish on the rooftop terrace, where open-air views of Amsterdam’s canals, rooftops, and skyline make the perfect photo backdrop.

More details

  • Discover Heineken’s early brewing, ride the silo elevator, and peek into the Moutzolder room where ingredients were carefully stored.

  • Enjoy three included Heinekens while wandering the brewery and rooftop, letting the crisp drinks make your visit feel relaxed, fun, and memorable.

  • Here you also get an English-led presentation that walks you through the story for clarity.

  • Finish on the rooftop terrace, where open-air views of Amsterdam’s canals, rooftops, and skyline make the perfect photo backdrop.

from
€29.95
Slide 1 of 11, Heineken Experience building and Moco Museum artwork in Amsterdam.
Heineken Experience building and Moco Museum artwork in Amsterdam.

Combo (Save 24%): Moco Museum Amsterdam + Heineken Experience Tickets

1 hr - 1 hr 30 mins

  • Save 23% on Amsterdam’s premier modern culture pairing by combining the city’s original historic brewery with its most popular boutique art museum.

  • Access the full collection of modern and contemporary art at Moco Museum Amsterdam, including digital immersive rooms and the outdoor sculpture garden.

  • Explore the 1867 brewery at the Heineken Experience via an interactive tour featuring a live English presentation, 4D exhibits, and two included Heinekens.

  • Pair these landmarks located just a 10-minute walk apart in the Museum District, making it easy to visit both in a single morning or afternoon.

  • Use your single digital booking to visit both sites on the same day or spread the experiences across separate dates to suit your pace.

More details

  • Save 23% on Amsterdam’s premier modern culture pairing by combining the city’s original historic brewery with its most popular boutique art museum.

  • Access the full collection of modern and contemporary art at Moco Museum Amsterdam, including digital immersive rooms and the outdoor sculpture garden.

  • Explore the 1867 brewery at the Heineken Experience via an interactive tour featuring a live English presentation, 4D exhibits, and two included Heinekens.

  • Pair these landmarks located just a 10-minute walk apart in the Museum District, making it easy to visit both in a single morning or afternoon.

  • Use your single digital booking to visit both sites on the same day or spread the experiences across separate dates to suit your pace.

from Original price€48.90
€37.31

24% off

Slide 1 of 11, Heineken Brewery and Xtracold Icebar entrances in Amsterdam.
Heineken Brewery and Xtracold Icebar entrances in Amsterdam.

Combo (Save 5%): Heineken Experience + Xtracold Icebar Amsterdam Skip-the-Line Tickets

Explore at your pace

  • Save 10% and bypass the city's longest bar queues by pairing Amsterdam’s historic original brewery with its famous sub-zero ice lounge.

  • Access the 1867 brewery at the Heineken Experience for a self-guided circuit featuring a live English presentation, interactive 4D exhibits, and two included Heinekens.

  • Enjoy skip-the-line entry to the -10°C ice lounge at Xtracold Icebar Amsterdam, including thermal clothing and three drinks served in glasses made entirely of ice.

  • Coordinate your social schedule with one mobile-ready ticket that manages brewery access and priority entry to the frozen art lounge.

  • Use your single digital booking to visit both attractions on the same day or spread the experiences across separate dates to suit your own pace.

More details

  • Save 10% and bypass the city's longest bar queues by pairing Amsterdam’s historic original brewery with its famous sub-zero ice lounge.

  • Access the 1867 brewery at the Heineken Experience for a self-guided circuit featuring a live English presentation, interactive 4D exhibits, and two included Heinekens.

  • Enjoy skip-the-line entry to the -10°C ice lounge at Xtracold Icebar Amsterdam, including thermal clothing and three drinks served in glasses made entirely of ice.

  • Coordinate your social schedule with one mobile-ready ticket that manages brewery access and priority entry to the frozen art lounge.

  • Use your single digital booking to visit both attractions on the same day or spread the experiences across separate dates to suit your own pace.

from Original price€47.45
€45.08

5% off

Slide 1 of 11, Heineken Experience tour guide pouring beer, Heineken brewery and canal cruise in Amsterdam.
Heineken Experience tour guide pouring beer, Heineken brewery and canal cruise in Amsterdam.

Combo (Save 5%): Heineken Experience Tickets + 1-Hour Heineken Flagship Cruise

1 hr - 1 hr 30 mins

  • Pair Amsterdam’s original brewing heritage with a social circuit on the city’s only official Heineken-branded canal cruise.

  • Explore the 1867 brewery at the Heineken Experience via an interactive circuit featuring a live English presentation, 4D exhibits, and two included Heinekens.

  • With the Heineken Flagship cruise, enjoy a 1-hour premium canal tour featuring live commentary from a local skipper and an additional chilled Heineken or soft drink served on board.

  • Use your single digital booking to coordinate your brewery visit and boat departure on the same day or spread them across your trip.

More details

  • Pair Amsterdam’s original brewing heritage with a social circuit on the city’s only official Heineken-branded canal cruise.

  • Explore the 1867 brewery at the Heineken Experience via an interactive circuit featuring a live English presentation, 4D exhibits, and two included Heinekens.

  • With the Heineken Flagship cruise, enjoy a 1-hour premium canal tour featuring live commentary from a local skipper and an additional chilled Heineken or soft drink served on board.

  • Use your single digital booking to coordinate your brewery visit and boat departure on the same day or spread them across your trip.

from Original price€50.90
€48.35

5% off

Slide 1 of 11, Visitors viewing Rembrandt's "Self-portrait as the Apostle Paul" and a brewery tour with copper vats.
Visitors viewing Rembrandt's "Self-portrait as the Apostle Paul" and a brewery tour with copper vats.

Combo (Save 5%): Rijksmuseum & Heineken Experience Tickets

Explore at your pace

  • Pair Amsterdam’s premier art collection with its most famous brewing heritage, enjoying two top-tier experiences located just a scenic 8-minute walk apart.

  • Skip the ticket line at the Rijksmuseum and explore 800 years of Dutch art and history at your own pace with a comprehensive, multilingual audio guide.

  • Access the original 1867 brewery at the Heineken Experience for a multi-sensory tour including a 4D ride, live English presentation, and two perfectly chilled Heinekens.

  • Maximise your time in the Museum Quarter by securing timed-entry slots for both high-demand attractions in a single, stress-free digital booking.

  • Visit both icons on the same day or spread your visits across different dates to suit your own Amsterdam itinerary.

More details

  • Pair Amsterdam’s premier art collection with its most famous brewing heritage, enjoying two top-tier experiences located just a scenic 8-minute walk apart.

  • Skip the ticket line at the Rijksmuseum and explore 800 years of Dutch art and history at your own pace with a comprehensive, multilingual audio guide.

  • Access the original 1867 brewery at the Heineken Experience for a multi-sensory tour including a 4D ride, live English presentation, and two perfectly chilled Heinekens.

  • Maximise your time in the Museum Quarter by securing timed-entry slots for both high-demand attractions in a single, stress-free digital booking.

  • Visit both icons on the same day or spread your visits across different dates to suit your own Amsterdam itinerary.

from Original price€49.95
€47.45

5% off

Slide 1 of 11, Keukenhof entrance with tulips in foreground, Netherlands.
Keukenhof entrance with tulips in foreground, Netherlands.

Combo (Save 11%): Keukenhof + Heineken Experience Tickets with 2 Drinks

Explore at your pace
Transfers available

  • Save 19% by pairing Amsterdam’s historic brewery tour with a luxury shuttle excursion to Keukenhof’s tulip fields for a complete "hops and tulips" day.

  • Secure Keukenhof entry and luxury AC shuttle transport from A'DAM Tower with guaranteed bus seating, flexible return times to suit your schedule, and a park map for self-guided exploration.

  • Access the original 1867 brewery for an interactive tour of the Heineken Experience featuring a live English presentation, multimedia exhibits, and two included drinks.

  • Use your single digital pass to visit both attractions on the same date or spread the experiences across separate days for a relaxed pace.

  • Enhance your brewery visit with fast-track entry, exclusive access to the Heineken rooftop, and an additional chilled Heineken or soft drink.

More details

  • Save 19% by pairing Amsterdam’s historic brewery tour with a luxury shuttle excursion to Keukenhof’s tulip fields for a complete "hops and tulips" day.

  • Secure Keukenhof entry and luxury AC shuttle transport from A'DAM Tower with guaranteed bus seating, flexible return times to suit your schedule, and a park map for self-guided exploration.

  • Access the original 1867 brewery for an interactive tour of the Heineken Experience featuring a live English presentation, multimedia exhibits, and two included drinks.

  • Use your single digital pass to visit both attractions on the same date or spread the experiences across separate days for a relaxed pace.

  • Enhance your brewery visit with fast-track entry, exclusive access to the Heineken rooftop, and an additional chilled Heineken or soft drink.

from Original price€59.95
€53.29

11% off

Slide 1 of 14, Madame Tussauds Amsterdam wax figure and Heineken Experience brewing demonstration.
Madame Tussauds Amsterdam wax figure and Heineken Experience brewing demonstration.

Combo (Save 9%): Madame Tussauds Amsterdam + Heineken Experience Tickets

Explore at your pace

  • Save 9% by pairing Amsterdam’s most famous wax museum with the city’s original historic brewery tour, located within a 20-minute walk of each other.

  • Enjoy reserved entry to the full Madame Tussauds Amsterdam; explore themed zones across music, film, and history at your own pace.

  • Access the 1867 brewery at the Heineken Experience, featuring a live English presentation, interactive industrial exhibits, and two included Heinekens.

  • Use your single digital booking to coordinate your visit times for the same day or spread the experiences across separate dates.

  • Enhance your trip by adding a 1-hour canal cruise with an additional included Heineken or soft drink to enjoy after your brewery visit.

More details

  • Save 9% by pairing Amsterdam’s most famous wax museum with the city’s original historic brewery tour, located within a 20-minute walk of each other.

  • Enjoy reserved entry to the full Madame Tussauds Amsterdam; explore themed zones across music, film, and history at your own pace.

  • Access the 1867 brewery at the Heineken Experience, featuring a live English presentation, interactive industrial exhibits, and two included Heinekens.

  • Use your single digital booking to coordinate your visit times for the same day or spread the experiences across separate dates.

  • Enhance your trip by adding a 1-hour canal cruise with an additional included Heineken or soft drink to enjoy after your brewery visit.

from Original price€40.95
€37.26

9% off

Slide 1 of 11, Heineken brewery tour and Johan Cruijff ArenA field view in Amsterdam.
Heineken brewery tour and Johan Cruijff ArenA field view in Amsterdam.

Combo (Save 17%): Johan Cruijff ArenA Classic Tour + Heineken Experience Tickets

Explore at your pace

  • Save 17% and experience Amsterdam’s modern icons by pairing the home of Ajax football with a self-paced journey through the city’s historic original brewery.

  • At the Johan Cruijff ArenA, explore the dressing rooms, player tunnel, and pitch-side dugouts on a self-guided stadium tour, including access to the Ajax Gallery of Fame.

  • Access the 1867 brewery at the Heineken Experience for an interactive circuit featuring a live English presentation, 4D exhibits, and two included Heinekens at the bar.

  • Use your single digital booking to visit both sites on the same day or spread the experiences across separate dates to suit your own pace.

More details

  • Save 17% and experience Amsterdam’s modern icons by pairing the home of Ajax football with a self-paced journey through the city’s historic original brewery.

  • At the Johan Cruijff ArenA, explore the dressing rooms, player tunnel, and pitch-side dugouts on a self-guided stadium tour, including access to the Ajax Gallery of Fame.

  • Access the 1867 brewery at the Heineken Experience for an interactive circuit featuring a live English presentation, 4D exhibits, and two included Heinekens at the bar.

  • Use your single digital booking to visit both sites on the same day or spread the experiences across separate dates to suit your own pace.

from Original price€52.45
€43.53

17% off

Pro tips to help you make a pick

At the tasting session, adults receive two full glasses of Heineken lager. Take your time to enjoy the iconic beer and savor the experience.

About Heineken Experience

Uncover Heineken's rich brewing legacy at the Amsterdam Heineken Experience. Dive into the brand's 19th-century origins with an immersive tour of historic brewing rooms as you engage in hands-on brewing experiences, including virtual simulations. Explore modern facilities with a behind-the-scenes tour, showcasing cutting-edge technology with dynamic multimedia exhibits that bring Heineken's captivating story to life. Secure your tickets now for an informative and enjoyable visit!

AddressStadhouderskade 78, 1072 AE Amsterdam, Netherlands
Year opened1867
Founded byGerard Adriaan Heineken
Visitors per year1200000
Expected wait time - Standard0-30 mins (Peak), 0-30 mins (Off Peak)

Did you know?

The original brewing room still contains the massive copper boilers used in the 19th century, preserved perfectly to showcase the historical scale of production.

Why visit Heineken Experience?

Rich brewing heritage

Discover Heineken's 19th-century origins, tracing the unique and captivating journey of one of the world's most renowned breweries.

Highlights

Interactive exhibits

Immerse yourself in the rich history of Heineken through engaging interactive exhibits, unraveling the brand's evolution and the intricate process of brewing its iconic beer.

Brewing rooms

Step into the original brewing room adorned with colossal vintage copper vats, offering a firsthand look at the historic brewing process that shaped Heineken. Marvel at the legacy of craftsmanship.

Craft your own Heineken

Channel your inner brewmaster at the "Brew Your Own" section, where creativity flows. Experiment with diverse ingredients, concoct your personalized Heineken beer and depart with a one-of-a-kind brew as a cherished memento.

Personalized bottle

Elevate your Heineken Experience by acquiring a personalized bottle. See your name on the label, transforming a simple visit into a lasting memory with a uniquely tailored touch.

Sample brews from around the world

Expand your palate beyond the iconic green bottle. Embark on a global beer journey as you sample diverse brews from Heineken's international portfolio, savoring the flavors of Africa, Asia, the Americas, and beyond.

Plan your visit

Travel guides and tips

Cheers to the Heineken Experience| A must-do in Amsterdam

Cheers to the Heineken Experience| A must-do in Amsterdam

No trip to Amsterdam is truly fulfilling without experiencing the Heineken Experience. Nestled in the heart of the city, this venerable edifice stands as the cradle of the legendary Heineken brew, revered and relished worldwide. Once a bustling brewery operational until 1988, it has been ingeniously reimagined into a haven for aficionados of beer. Here, […]

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What our guests say

Beatrice Z

Solo
2 weeks ago

+1 more

An impromptu visit that was 100% worth it....Some places transport you to another world....Simply wonderful and definitely worth recommending

Combo: Moco Museum Amsterdam + Heineken Experience Tickets

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