Book now without paying anything upfront. Pay later with no extra fees.
Choose access to 1, 2, or 3 top attractions and save up to 33% compared to buying tickets individually. One smart pass, endless city experiences!
See top picks for less, even if you don’t visit them all. From the London Eye to SEA LIFE London, unlock incredible savings on the capital’s most popular attractions.
Get unlimited access to a 24-hour Hop-on Hop-off bus tour, a one-way Thames River cruise, two themed walking tours, and more.
Activate your pass anytime within 30 days after purchase. Once activated, it’s valid for 30 days!
Access to 1/2/3 attractions
Access to:
Museums: Madame Tussauds London
Zoos: London Zoo and SEA LIFE London Aquarium
Landmarks: London Eye, Westminster Abbey, Tower of London & more
Bus tours and cruises: 24-hour Hop-on Hop-off Bus Tour (see route [here]), Thames River Cruise (see schedule [here]), London by Night bus tour & more
Activities: Jack the Ripper Walking Tour and/or the Royal London Walking Tour
Discounts at:
2 for 1 dining, 25% off the total bill and 50% off food at 1000s of restaurants
Special discounts at cinemas and the UK’s top attractions
50% off pizza delivery at participating chains
25% off barista-made drinks at chains and independent stores
With the Hop-on Hop-off bus tour, you can access three Golden Tours bus routes for 24 hours and cover London’s key landmarks. Travel seamlessly to more than 70 stops, linking attractions like Big Ben, Westminster Abbey, and Trafalgar Square with live English commentary and multilingual audio guides to enhance the journey as you travel between locations.
Over 10 major attractions are bundled into a single, convenient pass. A 30-day validity after first activation allows a flexible exploration of the city’s finest sites. Access the top London attractions from a curated list, including the London Eye, Tower of London, SEA LIFE London Aquarium, Madame Tussauds, and more, letting you tailor your experience. Enjoy a scenic one-way Thames River cruise and two guided walking tours (Jack the Ripper and Royal London) to add immersive layers to your sightseeing.
Seamless activation
Golden Pass
Book your Hop-on Hop-off bus tour. Your bus tour date is confirmed at the time of booking.
Select dates for other attractions. Once your bus tour is booked, you’ll need to reserve your time slots for the other attractions included in your pass. Simply go to the booking portal using the link provided on your voucher: www.goldentours.com/redeem
Choose your attractions & times. Pick the attractions you’d like to visit and select your preferred dates and times. Please note that availability is limited, especially during peak seasons.
On the day, present your voucher or digital ticket at each attraction for seamless entry.
Validity:
After activation: Your Hop-on Hop-off bus tour is valid for 24 hours. You have 30 days after your Hop-on Hop-off bus tour to visit your chosen attractions. Your pass is activated as soon as you visit your 1st attraction and is valid for 30 calendar days after first use until you visit the number of attractions chosen. For example, if you select a 3-attraction pass, you will be allowed access to 3 attractions over 30 days before your pass expires.
What to bring
Carry a printed or digital copy of your ticket for each attraction and tour.
What’s not allowed
Large bags, suitcases, and oversized luggage are not allowed on the bus or at most attractions.
Due to tour restrictions, pets cannot tag along for this experience.
Alcohol, drugs, and any form of intoxication are strictly prohibited on the premises and during tours.
Smoking, including e-cigarettes, is not permitted on buses, boats, or inside attractions.
Accessibility
Not all attractions and tours included in the Golden Pass are fully wheelchair accessible. Please check individual attraction accessibility before your visit.
Walking tours may involve uneven surfaces and are not suitable for guests with limited mobility.
Additional information
Arrive at least 15 minutes before the start time for walking tours.
The Hop-on Hop-off bus tour can be joined from any Golden Tours stop, clearly signposted.
Buses operate from 9am to 5pm; frequency varies by season and route.
Some attractions have specific opening hours and may be closed or have special hours on holidays. Check individual attraction schedules for exceptions and last entry times.
Walking tours depart from specific bus stops; check your ticket or the official website for departure points and directions.
Children must be accompanied by an adult at all times.
Your voucher will be emailed to you shortly.
Display the voucher on your mobile phone with a valid photo ID at the starting point.
Please check your final voucher for the starting point details & specific instructions.
